The Faces, The Movement, and More

👋 Meet the Founders

Hey, we’re Jess & Phil — the couple behind SoFlo Wellness Collective.
We met in college, planted roots here in South Florida (where we were both born and raised), and now we’re raising two toddlers — ages 3 and 2 — while building a life and a community we believe in with everything we've got.

We’ve been in the wellness space since 2019, when we opened our first HOTWORX studio. Today, we own three HOTWORX locations and run Ice Lounge Wellness, a mobile cold plunge brand focused on accessible, real-life recovery.

But SoFlo Wellness Collective?
This one’s from the heart.

We built it because we believe wellness isn’t just about fitness — it’s about belonging. It’s movement, recovery, connection, and community — the kind that fits your life and helps you keep going when things get messy, busy, or just plain hard.

Whether you're all in or just getting started, we’re so glad you're here.
💛 Welcome to SoFlo.

💪 MEET OUR AMBASSADOR: RATASHA

Our first official SoFlo Wellness Ambassador is no stranger to the grind —
Ratasha is an elite obstacle course racer, a World Championship Podium Winner, and a total beast on the rock wall. She’s strong, smart, and screams the SoFlo mission from the rooftops (literally — she climbs them).

If you’ve ever been to Bootcamp & Brews, you’ve felt her energy firsthand.
She’s the coach behind the sweat, the smiles, and the savage circuits that leave you stronger every time.

She’s back at it on Friday, August 16 — don’t miss your chance to train with a legend and vibe with the crew.
🍻 Beer optional. Hype guaranteed.

Reserve your spot now.

🏃‍♀️ RUN CLUB GOES WEEKLY – STARTS MONDAY!

The crew asked. We answered.
SoFlo Run Club is now a weekly event — starting Monday, August 11 at 6PM at Pompano Beach Brewing Co.

Come walk, jog, or run your pace. Then hang after — cold plunge, brews, and community vibes.
No timers. No pressure. Just movement and momentum.

📍Open to all. Bring a friend. Your Monday just got better.

🥇AUGUST STEP CHALLENGE: WEEK 1 LEADERBOARD

We're just one week in and already racking up some serious mileage 💥
Here’s your Week 1 Top 3:

1. Jennifer – 184k

2. Jenny – 113k

3. Roly – 76k

Keep stepping, tagging, and sharing! We’ll crown a new top 3 every week. And, its good for you. Join the group and sign up for top steps challenge, daily goal, or both!
👉 Join the leaderboard

✨ FREE COMMUNITY MEMBERSHIP

Whether you're here for the run club, the leaderboard, or the vibes — we’ve got a space for you.
Join our Free Membership Tier to get:

• Access to Run Club + all free community events

• Entry into weekly step challenges

• Event alerts, newsletter access, and bonus surprises

• That “I’m part of something real” energy

Founding perks are still live for Insider + All Access tiers — but free gets you in the door.

👉 Claim your free membership

🔥 DO SOMETHING OF THE WEEK

This week’s challenge?
Say yes to one thing that gets you moving.
That walk, that bootcamp, that text to a friend that says “you coming?” — do something.

Tag @SoFloWellnessCollective and use #DoSomethingClub so we can cheer you on.